Every business has a brand personality, whether it’s a tech startup raising funds or a local brand expanding globally. But it only comes alive in the relationship between you and your customers.
As a strategic startup content consultant, I’m here to guide you in discovering that personality through your customers’ eyes.
My passion lies in bringing depth and authenticity to business narratives. Whether it’s a pitch deck for investors, a brand story for new markets, or a site that sells.
I won’t just polish your content. Instead, I’ll work closely with you to unearth and shape a narrative. And also integrate insights from your current and potential customers.
Just as your personality shines through meaningful connections, your brand glows in a narrative that resonates with your audience.
One of my go-to methods is the SCR (Status Quo – Conflict – Resolution) storytelling framework. This approach is especially powerful in the business world.
First, we establish the audience’s current situation (Status Quo). Then we highlight the underlying challenges (Conflict). Finally, we provide a clear and impactful solution (Resolution).
This structure resonates with human psychology by mirroring real-life struggles and triumphs. When customers see how your product or service resolves their challenges, it builds trust. That trust motivates them to take action.
By using SCR, every piece of content evolves into a purposeful narrative. This narrative invites your audience on a journey from where they are to where they want to be.
Every deck I've consulted on achieved 100% of its funding goal
After refining key pages, clients saw an average of 300% increase in conversion rates on their website
The brand stories I helped craft generated 250% higher engagement on social media
I spent the past ten years in digital marketing. Toward the end of my last job, my husband quit his position to start a tech-focused venture. His first big challenge was creating a compelling pitch deck to show investors why his vision had huge market potential and was worth millions of dollars. As a software engineer, though, he didn’t know how to tell a story; as a result, he ended up with a jargon-heavy deck no one else could decipher.
He considered hiring freelancers or agencies, but budget constraints held him back. After all, they all needed some basic structure to work with—something he didn’t have. After hundreds of investor pitches that he failed with the deck he had, he turned to me as his last resort. Undeterred, I sat down with him—despite his stress and my own doubts—and asked questions about everything: his motivation, the aha moment that led him to discover his data-processing method, and even why he randomly featured a Halloween pumpkin on his “Our Strengths” slide.
It was an intense three-hour ordeal that, from a couple’s perspective, we both ended up regretting. Still, the pitch deck we produced far surpassed our expectations. Investors were hooked, and his pre-seed round ended up at $5 million—well above the $3 million he initially aimed for.
That’s when I realized how powerful a well-crafted business story can be—and that I had a knack for bringing those stories to life. From there, I helped my vocal coach, classmates from singing class, a former coworker with a mobile app, and countless other founders and business owners with their content. Every project reinforced my passion for telling stories that inspire and convert.
Now, if your content also needs a touch of magic to hook the right audience and deliver real results, I’d love to work with you.
Collaborate with a leading professional in content strategy to uncover and showcase your authentic voice.
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